AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Dining Apps in Europe
An analysis of the top 5 dining and restaurant applications in Europe during the first quarter of 2021, showcasing user engagement and download trends. Detailed insights are provided by Sensor Tower.
As the appetite for mobile convenience grows, the dining and restaurant app category continues to serve up significant numbers. Sensor Tower provides a comprehensive look into the performance of the top applications in this category throughout Europe in the first quarter of 2021.
The McDonald’s - Non-US app saw a noticeable fluctuation in downloads, starting the quarter with approximately 625K and peaking at around 940K in early February. Weekly active users (WAUs) showed a steady increase from 6.6M to nearly 9M by the end of March.
Burger King® experienced a more stable trend in downloads, hovering around the 230K to 280K mark throughout the quarter. The app's WAUs witnessed a gradual growth, starting at about 3.1M and reaching over 3.1M by the quarter's end.
For KFC: Food delivery., downloads began at roughly 249K and saw a peak of 281K in the first week of January, followed by a general downward trend to 207K. WAUs for KFC showed a slight decline from around 2.9M to 2.7M.
Domino's Pizza Delivery downloads showed variability, with an initial 145K downloads, a mid-quarter spike to 181K, and ending with approximately 133K. The app's WAUs started at 673K, peaked at 739K, and closed the quarter with nearly 699K active users.
Lastly, the Subway® - Official App maintained a download count in the range of 46K to 66K. The WAUs showed a slight increase from 136K to 166K throughout the quarter.
These figures reflect the ongoing engagement and preference for digital ordering and loyalty programs among European consumers. For more detailed insights and analysis on app performance, Sensor Tower's full suite of analytics tools is available to explore.
